Live Commerce: Is Instagram the Future of E-Commerce?

When we think about some of Instagram’s biggest feature releases over the past 12 months, none might be as significant as the launch of shoppable media, a product that will undoubtedly transform how e-commerce brands utilize the platform going forward.

It’s been an interesting year for Instagram; the platform crossed 1 billion monthly active users, released IGTV and made even more impressive iterations to Stories. Unfortunately, these milestones were mixed in with the news that its founders, Kevin Systrom and Mike Krieger, would be departing after more than eight years at the helm, serving as both CEO and CTO,…

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