We predicted in our 2018 Black Friday and Cyber Monday guide that the 2019 event would shatter records, and we were absolutely correct. Each year has blown the previous one out of the water, and 2020 will be no different. For now, however, let’s slow down and take a closer look at last year’s shopping holiday—which was only seven months ago, even though it feels like it’s been far longer.
For starters, shoppers spent a whopping $9.4 billion on Cyber Monday 2019, which outpaced even the $7.4 billion that was spent on Black Friday just days before. This is a 15% increase from total spend the year before, bringing up Cyber Week’s total revenue growth share to 18% year-over-year. Nearly one-third (31%) of customers cited Cyber Monday as their top discount day, which is what compelled them to spend more.
As far as what they were buying, it only takes looking at Amazon reports to get a decent idea. Amazon is by far the largest online retailer, outstripping the competition every single time. The ecommerce behemoth did not disclose numbers, but they did report that Cyber Monday 2019 was the company’s biggest shopping day in history with customers buying “millions” of Amazon-branded devices and “hundreds of millions” of other items available in the marketplace.
Their data matches what Adobe Analytics reported as the most popular items last year. L.O.L. Surprise dolls and Frozen 2 toys top the list, coinciding with the November film release. Consumer technology took the other top five spots for Cyber Monday shopping: Nintendo Switch, VR devices and Samsung TVs. 2020 will see plenty of deals on devices, as is true every year, but e-tailers should be prepared for some surprise products that sell big.