In another lifetime, Black Friday was a single day of shopping excess. People woke up early the day after Thanksgiving, headed to malls, and fought over deeply discounted sweaters and TVs.
Then Black Friday gradually morphed into a vaguely defined period in November that mixed together incredible loss-leader discounts, solid price reductions, and a slew of questionable “bargains.” The time creep is dramatically worse this year, with “Black Friday” sales beginning in October, right after Amazon’s later-than-usual Prime Day deals. On top of that, some major retailers (like Walmart) say they’re releasing their best Black Friday deals in staggered…
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